Nike+ Fuse: Power Through Together

This brief was set by Nike for the 2020 D&AD New Blood Awards. The challenge was to expand the Nike Plus membership to 14-19 year old girls living in London. Along with fellow designer Georgia Marshall Evangelou, we created Nike+ Fuse, a new platform championing the power of girls working together.

Nike+ Fuse changes the fitness narrative, from my achievements to our achievements. The initiative provides both a digital and physical space that allows London girls to break down barriers together. It’s vibrant, inclusive and offers a safe and supportive platform for girls to openly explore the world of Nike and fitness.