Glum Gum is an uncanny exploration into our culture of quick fixes in the pursuit of happiness, narrating the ease for our reasoning to be swayed by our dreams (or at least, by marketing). The design of Glum Gum aims to trigger a sense of nostalgia, tapping into a childlike sense of play through the rounded ‘G’ logo paired with bright polka dot patterns. There is a simple three colour system for each flavour series, utilising a bright colour palette. The package design is its own advertisement, with the bold and vibrant graphics being used fluidly in street campaigns to create dynamic displays