“Glum Gum is a ground-breaking new product packed with innovative ingredients that quite literally make you happy. Glum Gum challenges monotony by injecting colour and brightness into our world, celebrating the spectrum of difference between us.”
Glum Gum narrates our culture of quick fixes, the way we reach for temporary solutions to create momentary pleasures. I wanted this to demonstrate how our commercial world can effortlessly use colour, nostalgia and vacuous language to create a false sense of security, lulling us into buying products that work against our best interests.
Glum Gum highlights how particularly threatening this can be when something as mundane as gum becomes a tool to target our happiness.