Akinyi is a new company based in Birmingham, selling hand crafted Kenyan products online and across local markets in the UK. Inspired by my few months living in Nairobi, Akinyi’s logo references the bright hand painted signs that decorate the shop fronts of the city as well as the craftsmanship of the products. I chose to block out the letterforms so that the logo, when repeated, can become its own graphic print; referencing African wax print fabric. The two tone colour palette is vibrant and simple to help the brand stand out in the crowded market environment.